Karen Kirby
Consultant and Trainer
Overview
Karen and her business partner Kirsty have been the Directors of Fresh Marketing Solutions for the past 12 years. She is a Chartered Institute of Marketing (CIM) Chartered Marketer, and are therefore professionally recognised as amongst the best in the UK at what she does. It is for this reason that CMBD invited her to join the team, filling an important gap in the expertise that our clients can draw on when required.
Expertise
Karen's expertise covers all aspects of marketing. This can range from high level strategic planning with the exploration of markets and product/service requirements, to the practical tactical steps required to make the strategic plan a reality.
Practical examples of this expertise include: Providing audits of existing marketing activity/budgets; working with companies to develop marketing strategies geared towards strategic growth plans; Acting if required as a remote marketing manager, managing the team, marketing activities and holding meetings to review progress. Karen can also provide training in any marketing specialism, thus transferring skills into the client organisation on a permanent basis.
Experience
In the past 12 years, Kirsty and Karen have advised, coached and trained over 500 SME’s and several corporate/blue chip clients throughout the Midlands and the North. Their website is littered with testimonials, statistics and stories about the growth that they have helped to create for their client base.
Their aim is to match marketing efforts to commercial goals, plan activities, simplify them and impart the skills to clients so that they may implement the marketing effectively themselves. Their caseload since starting the business has given them both unparalleled experience in many different sectors and with a range of different sized organisations.
We are delighted to welcome them as a valuable addition to the CMBD team of experts.